Build the Right It
Build the Right It | Alberto Savoia | Stanford SeminarAlberto Savoia (Stanford Online, 2019)
Drawing on his book The Right It, he begins with the premise that at least 80 percent of innovations fail, even if competently executed. He discusses how to reframe the central challenge of innovation as a question not of skill or technology, but of market demand: Will anyone actually care? Savoia shares strategies for winning the fight against failure, by using a rapid-prototyping technique he calls “pretotyping."